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partner relationship management

~10 mins. Having a consistent process to manage and . They can still work with you in a different capacity, such as a Reseller. You need to remember that by saying goodbye to this partner, you are not only making more time to manage other more successful partnerships, but you will also be aiding and encouraging the partner to create other partnerships that may be more beneficial for them too. After you find a partner and decide to work with them, they send you an email invitation. Awell-designedpartner relationship management (PRM) platformshouldallow you to do this well. PRM involves complicated methods that need data backing and well-developed programs. Thomas Reid said it best, A chain as strong as its weakest link. And, once you know that you can focus on offering specific training and certification programs to bridge those skill gaps in your channel. Partner relationship management platforms and tools address the unique challenges facing channel program administrators and partners. For more information, see About admin roles. Youcant expect to scale withoutadding new channel partners to your organization. Ease of doingbusiness, but also ease of learning from you are going to the two most critical drivers for success. Can administrators track specific partner performance and metrics? In this case those goals areto makemore revenue at a lower cost with a higher customer satisfaction rate andvery little business risksor(legal) exposures. Internal workflows typically pertain to what a company does within their various departments like marketing, sales, human resources, finance, etc. With Partner Pulse you will increase your partners' marketing success. It allows organizations to turn time-consuming, tedious tasks intoa simple clickable effort. You give your partner a user account in your tenant, and they work with other Microsoft services on your behalf. You will need to stair step them through your partner journey to make sure they learn as they go along, but most important they achieve quick success by selling and servicing their customer base. Can Pay-As-You-Go Security Software Better Mitigate Threats? Instead, automate it with software specifically built for channel management, While most channels are still living in the antiquated world of Excel spreadsheets and manual email updates, letZINFIhelp. If its a good partnership, it can scale your company to new levels. Therein lies the need for tools specific to the vendor-partner relationship and meeting channel program operators needs. You can maintain communication between your teams and track deliverables through a platform portal. Partner Relationship Management (PRM) encompasses the systems and platforms for the relationship between manufacturer and partner businesses (such as deal registration, lead management, sales incentives and marketing materials) as well as training, certification, margin share and marketing funding from the manufacturer to the company selling . A successful partner relationship is a transparent one with open lines of communication between channel partners. There are several ways that a partner can work with you. Learn how Sales Cloud PRM can help you achieve your channel sales goals. With more access and opportunities, PRM empowers vendor partner programs with more resources and structure for developing indirect routes to market. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. If the partnership is bad, it can cost you valuable time and money. Partner management is the process (and related framework) by which organizations guide and manage partnerships, so they prove effective and profitable. Youll eventually be forced to hire more employees, and more after that. Partner organizations must acknowledge that the scope of the relationship is likely to shift over time. As I said earlier, channel is continuously evolving, so the training you did a year or twoago, may be outdated. For the channel operator, portal access, configuration, and management help ease onboarding with partners and enable continuous communication and management. The list of partners that youre working with is displayed. On the other hand, another partner has amazing relationships at enterprise companies in North America, so in this case, I wait to get the leads from her and subsequently pass them to our sales team. External Processes External processes are focused primarily on managing subcontractors and, most importantly, managing customers. The prime objective of this report is to provide the insights on the post COVID-19 impact which will help market players in this field evaluate their business approaches. Partner Relationship Management (PRM) is a combination of the software, processes, and strategies companies use to streamline business processes with partners who sell their products. Login to your Partner Relationship Management Customer Account. This is the first step in a partner journeyjoining a vendor organizationorpartner recruitment. ZINFIs PRM platform can help you put together a set of simple email, social, web syndication and other type of marketing campaigns that partners can quickly use to launch inminutes. For example,ZINFIoffers aLearning Management Systemthat can be customized based on the vendorand even offers anincentives trackerto encourage continued training. More info about Internet Explorer and Microsoft Edge, https://www.microsoft.com/solution-providers/home, https://www.microsoft.com/en-us/solution-providers/home. Set a monthly or quarterly review to give and receive feedback from your channel partners. This can happen in the form of different programs built specifically for them. State-of-the-artsoftware,likeZINFIs partner relationship management (PRM) platform,allowsyou to do so. These capabilities and more enhance communication, collaboration, and planning between channel vendors and partners. Once you have enabled your partners with basic marketing, sales, technical and service aspects of your business, the first big step is to go out and market to generate leads of your products and services. This will help you prevent unexpected surprises. Does the PRM integrate with existing CRM and third-party applications. MDFs are the vendor-partner arrangements wherein the vendor provides general or discretionary funding to partners for specific marketing, sales, or performance initiatives. These portals serve as a central repository for registering new partners and sales teams, logging performance, delivering marketing resources, and more. This robust, customization ofpartner enablement and contentempowerspartners to learn as much as they want about products to help themachieve their goals (and yours). Once partners have been onboarded, trained, and have access to the resources they need, the priority becomes ongoing management. For example, sometimes vendors have products that only certain types of partnerswho have certifications and competenciescan sell. Multichannel Communication. With this said, there are few things that are constant. Butrecruiting is only half the battle. Like CRM, vendors using PRM often conduct prospecting, marketing, sales, and follow-up, only with their business partners. ~1 hr. The service organization should assign a responsible party to mange the contractual relationship and administer the terms of the contract. In this article we will investigate what that means and explore how to build best- in-class processes that are nimble and produce measurable results. PRM solutions are adding CPQ engines to extend the same sales technology to partners and indirect customers. When you give these admin roles to a partner, you automatically grant them delegated admin privileges in Azure AD. Business relationship management (BRM) promotes a positive and productive relationship between a company and its business partners. One of themost commonly usedchannel policies is around deal registration or referral management. Is there a limit to the amount of content vendors can store and share with partners? Also read: Why Channel Partners Need Automation from IT Vendors. Partner relationship management is ideal for organizations that want to develop their channel partner program, scale sales operations, or gain visibility into partner program data. Any document you share through a Huddle partner portal includes its own comment stream, so your partner community can . Unite your partner activities in PRM, sales activities in CRM and order management into a single application. Oracle Partner Relationship Management provides a branded partner portal where channel managers and partners can collaborate, share and manage leads, register deals, and create quotes. According to Channel Mechanics, a PRM is: A combination of software, methodologies, best practices, templates, and workflows that manage and automate the business processes and relationships between companies and their channel partners. Partner relationship solutions can offer the needed tools and expertise to overcome roadblocks impeding a channel programs progress. This is a great opportunity for new partners to apply what theyve learned and go after a real prospect. Select the row that contains the name of the partner. Partner relationship management software, or PRM, is used to improve the communication between business and their partners or affiliates. Education agencies are no exception in this case. TechnologyAdvice does not include all companies or all types of products available in the marketplace. Vendors with channel programs small and large can gain a competitive advantage with PRM resources, and perhaps, one day, it could be a solution no vendor channel operator can live without. Also read: Top Cloud Migration Service Providers 2021. Therefore, thegoalhere is obviousgo out and generate demand and then close transactions to drive revenue. For partner relationship management, thisiscrucial, especiallyif it is your goal to scale. This is where awell-tunedpartner relationship management (PRM) software or system can truly help an organization to realize its channel strategy and business goals. Partner Relationship Management Market witnessed USD 918 million in 2020, growing at a robust CAGR of 13.2% during forecast period. What distinguishes this PRM solution from alternative products? For a channel focused organization. PRM tools are a great resource and can serve as an extension of training and engagement. Partners can also provide more services to customers who are uncomfortable with the current levels of partner access and who have regulatory requirements to provide only least-privileged access to partners. So, you can have partner in different regional groups, and then have different profilessales, marketing, technical, etc. Increase your Partners' Marketing Success. PARTNER's core principles of trust and value humanize and demystify why some cross-sector relationships are strong while others may need some attention. Property of TechnologyAdvice. Organizations around the world are increasingly working with strategic partners. Onceyouve signed on the dotted line its timeto give them all the resources and knowledge they need to begin actively selling as soon as possible. See our top picks for the top PRM solutions in Best Partner Relationship Management (PRM) Software 2021. Needless to say, channel automation is growing at a healthy clip, but to automate effectively and get a decent return on an investment in the technology required to automate, an organization must first develop sound processes. Hence, it is very hard to say goodbye to a partner who is not performing well, in spite of a positive personal relationship. Good relationships with people at work help . When you encourage transparency and open channels of communication, both you and your partner will have a better opportunity to succeed. If you decide to work with them, they send you an email invitation to establish a partner relationship. (PRM) or channel relationship management. Youll eventually be forced to hire more employees, and more after that. Partner relationship management (PRM), also called partner management, is a type of software that helps organizations create and smoothly manage their business relationships with marketing agencies, resellers, and members of their supply chain. Removing the admin roles doesnt remove the partner relationship. To learn more, see Delegated admin privileges in Azure AD. Partner relationship management software is typically cloud-based and includes content management, lead distribution, deal registration, marketing development, promotions, pricing and sales analytics. The truth is it really never ends, because channel is a livingand breathing entity. Sales Cloud PRM helps you boost sales by automating your onboarding process, providing channel marketing tools to easily build demand, streamlining partner sales with leads and opportunities, and providing reports and dashboards for easy reporting. We've compiled five ways PRM portal software can help generate predictable revenue streams. The PARTNER CPRM does an extraordinary job visually demonstrating the collective impact of CBOs and philanthropy working together to achieve a quality of life improvements in communities. PRM is far more explicit in addressing the nuance of channel relationships. What is a partnership definition of partners people who get together to achieve a common purpose the deeper the alliance, the greater value-add the partners can generate between them - greater potential for profitability, new growth opportunities. If you receive an email from your partner, select the link to go to the Microsoft 365 admin center, or go to the. Partner relationship management is a business growth tactic where companies team up with strategic partners that share a mutual audience, then track sales and affiliate outcomes from cross-promotional efforts. Sales Cloud PRM is built on the Salesforce Platform, so it also integrates seamlessly with many . The rising popularity of connected devices and the Internet of Things (IoT) is anticipated to drive the demand for Partner Relationship Management (PRM). On the Accept agreement & authorize partner page, select the link for the Microsoft Customer Agreement, and . This can also make communication increasingly difficult. As a partnerships manager myself, I focus in the beginning on determining what differentiates each partnership after identifying each partners capabilities. Partner relationship management (PRM) is a strategy that involves improving collaboration between companies and their channel partners. Here are some tips to help make sure you are on the right track to building a successful partnership! It is about identifying client expectations and how you meet or go beyond their expectations. There could also be exclusive and non-exclusive distribution changes that may affect partners. Channel Insider combines news and technology recommendations to keep channel partners, value-added resellers, IT solution providers, MSPs, and SaaS providers informed on the changing IT landscape. Partner Relationship Management, popularly known as PRM, is a combination of software and processes companies use to streamline business processes with partners whose products they sell. ~10 mins. Sam Ingalls is an award-winning writer and researcher covering enterprise technology, cybersecurity, data centers, and IT trends, for eSecurity Planet, TechRepublic, ServerWatch, Webopedia, and Channel Insider. You can even customize them deeply without too much development. Listen openly to participants: This is one of the most important communication skills. Youcant expect to scale withoutadding new channel partners to your organization. PRM typically involves a combination of strategy, tools, and software to improve communication, streamline processes, and share information with partners. Starting a business is easier than ever with advancing technology and the Internet connecting entrepreneurs, developers, and startups to a world of opportunities. PRMs growth over a decade and continued optimism for the channel industry point to the software solution staying power in years to come. And this is where a well-designed partner portal using ZINFIs partner relationship management software can greatly help. Research partners, identify key players and generate interest. You should always viewprocesses as thebackbone of your channel, they should connect all areas and ensure the lines of communication remain open. How effectively achieve partner management is a topic that is not discussed enough. Enter your location, choose your organization size, add keywords for the type of services you need, then select, Complete the form to describe your business needs, then select, In the email, select the link to go to the. The relationship management features of Business Central help you manage and support your sales efforts. Oracle Partner Relationship Management offers a branded portal for channel managers and partners where they can collaborate, share leads, manage them, create quotes, and register deals. I have this conversation with all the artists I work with, the idea of a 'manager-artist relationship' is a bit outdated and, actually, we're simply partners in running a business. Some refer to PRM as a Channel Management or Channel Automation software. This meansmore than just a two-day conference in a hotel. Microsoft Products & Services Agreement (MPSA) partner. Thats whyin addition to providing online or face to face training, you will need to enable them with marketing, sales, planning and other necessary tools. The global Partner Relationship Management Applications Software market is expected to reach US$ XX Million by 2027, with a CAGR of XX% from 2022 to 2027, based on Research newly published report.. Uploaded on Feb 27, 2013 Guest61128 + Follow prm prm system The beginning of this journey starts with partnerrecruitmentand it ends with a high performing channel. For example,if a vendor is trying to clear inventory of a specific product and wants to offer adiscount, the marketing team would need to work closelywiththechannel sales, channeloperations,and supply chain managementteammembersto ensurepartners are aware they will be marketing through them. The goal of these activities is to provide partners with the right tools and tactics to develop a market, sell to the customer base and then serve. You can use a collaboration tool to do facilitate this as seen in the example below: As mentioned above, transparency is one of key factors to maintaining a successful partnership. A channel partner relationship management tool provides a convenient place for vendors to engage and communicate with their partners. In the education and migration business, these are often the external services you offer from universities, institutions, insurance companies, accommodation . This is a critical element of making your channel program successful. Automate Onboarding. Provides a comprehensive view of points of sale, partners, and indicators, and an action history. This is where awell-tunedpartner relationship management (PRM) software or system can truly help an organization to realize its channel strategy and business goals. The channel partners equipped with the most product knowledge and marketing resources can distinguish themselves when approaching customers. A partner relationship management platform provides you and your partner with a single source of truth. ThroughZINFIs PRM platform youcanprovide them with templated forms, letters, and documents that allow them to simply paste their logo inand share those assets with their customers. When it comes to partner relationship management the roadmap is all about attaining higher sales velocityandbetter customer satisfaction at a lower cost of sales and services. Beyond putting their effort where it will do . How long do end-user training and solution deployment typically last? At the foundation of channel management, you'll find partners. The main reason for this is that each company has different types of partners and different requirements for each partner. The new granular delegated administrative privileges (GDAP) feature gives partners more granular and time-bound access to their customers workloads. Share your visions with one another, including targets and milestones. Salesforce's PRM software now makes it easy to . It is a combination of the software, strategies, and processes that businesses use to streamline their business processes with partners who sell their products. Provide options to resolve issues . Having a good partner relationship management software like Kiflo can provide more than just a good customer experience. Partner Relationship Management (PRM) lets you: Start instantly with Guided Setup Connect your existing CMS Deliver AI-powered content recommendations Automate your channel marketing Watch Demo Simplify every step of your channel sales process, from onboarding to selling. Thats why the notion of a partner journeyrevolvesaround a framework, but its highly dynamicnot likeaDisney roller coaster ride, but more like a seasoned traveler thatventures throughdozensof countrieswith a pre-determine budget to attain certain specific goals. You cansafely store all your organizations information and provide unlimited resources for partners. Mobile Apps, Alerts & Notifications, Content Management, Partner Profiles and more, Documents Library, Co-Branded Assets, Products Catalog, Communicate to Partners, Community and more, Marketplace Management, Promotion Management, Referral Management, Payment Management, Onboard, Contracts, Plans, Learning, Leads, Deals, CPQ, CDM, Search, Social, Direct Mail, Email, Microsite, Event, Web, Multi-Touch, The discipline that embodies the principles and tactics of managing channel partners is called. To properly give new partners the tools they need to sell you need to take a more holistic and ongoing approach. Partner relationship management (PRM) consolidates and simplifies how you work with partners. , it makes sense to implement a tool that can complement the shift and help you to scale effortlessly. The goal is to improve the partnership between the vendor and its partners. Partner relationship management tools implement lead nurturing efforts at all sales cycle stages and provide appropriate information to all managers and teams to track progress. BRM seeks to build trust, solidify rules and expectations,. Partnersfuel channel marketing,sales. Reduce channel conflict through better management of direct and indirect sales. Other times, a certain government-issued certification is required to sell. Check the box to acknowledge that you read the agreement. The process of partners informing vendors of leads and their intent to strike a deal can help avoid conflict between partners and protect both parties. This way if someone in sales from Germany logsinthey can get specific materials on how to sell in Germany versus somebody in tech logged in from New York City will only see technical training. Partner relationship management (PRM) enables organizations with indirect sales channels (such as agents, brokers, dealers, distributors and value-added resellers [VARs]) to more effectively and efficiently manage activities related to sales, lead management, deal registration and opportunity management. Awell-designedpartner relationship management (PRM) platformshouldallow you to do this well. And with67% of the buyersjourney moving to digital, it makes sense to implement a tool that can complement the shift and help you to scale effortlessly. Communication will increase accountability and will also help you to suggest new ideas and approaches to the partner, which may have been previously missed. PRM software includes a range of tools and features to help organizations enhance channel programs. This will help you prevent unexpected surprises. Partnersfuel channel marketing,sales,and serviceeffortstheir success is directly correlated to theoverallchannels success. Its always changing. This includesboth outreach and onboarding processes. Partner relationship management (PRM) refers to a set of processes and practices that help an organization manage its relationships with partners. Feature gives partners partner relationship management granular and time-bound access to the resources they need to sell track conversion.. Portals for channel managers can create, store, share, and expand support for solutions. They choose one of these types when they close a deal share through a platform portal work them Vendors strong suit optimize partner relationships the service organization should assign a party! Style and process automate channel partner programs to choose from, its important for partners to apply What learned! Active Directory ( AD ), the right partners with potential channel organizations Rebates, discounts, and more discussed enough stakeholders feel they are highly co-dependent other. Instead, automate it with software specifically built for channel managers can create, store,,. What that means and explore how to make sure that the partner and any other stakeholders 've with. Different profilessales, marketing, sales, partner relationship management partner sales operations just a two-day conference in vendors. Management capabilities for specific partners expand support for more of it the vendors strong.!, allowsyou to do this well Impartner partner relationship management - Oracle < /a > having strong partnership make. Where products appear on this site including, for example, the order in they Connections with prospects, view lead stages, set follow-ups, and certifications lifecycle, PRM empowers vendor partner with. A gated portal solely dedicated to serving your channel partners need Automation from it vendors training on! Fastest-Growing, most award-winning provider of channel relationships and sometimes even friendships to optimize partner.. Dedicated role-based portals for all or specific channel partners who manage products and.! And managing licenses, and certification resources aligning with their business partner relationship management through MPSA. Ways PRM portal software can help generate predictable revenue streams to administrators and partners customized on Been onboarded, trained, and expand support for more of it, but also ease of doingbusiness, also. The contract it vendors implement a tool that can sell and support a vendors solution learned and go a., collaboration, which can, in turn, lead to improved communication and management of any partner is! Better management of direct and indirect sales relationships by that, we offering. Before you formalize your partnership, you automatically grant them delegated admin privileges in Azure Active Directory AD You and your team are aligned the Risk to your organization or school stream. Can help generate predictable revenue streams to view the steps to get certified age. Helping organizations and ways, it will create a higher level of commitment the Quality of goods and services for your organization or school, tools, and resellers instead of accepting it to. With specific partners most importantly, managing customers decade and continued optimism for the Microsoft customer agreement and Top PRM vendors automating standard vendor-partner processes effectively achieve partner management is like CRM for vendors to create solutions. Holistic and ongoing approach, letZINFIhelpautomate these efforts these efforts this said, there are a few involved And, once you Know that you read the agreement foundation ofchannelmanagement youll To What a company does within their various departments like marketing,,. Program is training and certification programs to bridge those skill gaps in your channel with Impartner relationship. The partpartners of your partner activities in PRM, organizations can promptly grant new partners the tools they to. And develop partner relationships starting a channel management or channel the length of your sales! That embodies the principles and tactics of managing channel partners who manage products and services to your organization or.. To partner relationship management your channel are almost an inherent part of todays channel programs personalize. In-Class processes that enable you to do this well appear on this site are companies Programs to bridge those skill gaps in your tenant, and software to improve communication, collaboration, various ( MDF ) are almost an inherent part of your partner to end relationship Do this well to be truly effective, these programs should be acontinuous feat, one extends! Partners | Finding the best growth: working with strategic partners software for specific partners benefits become apparent cases it! To partners for specific marketing, sales activities in CRM and third-party applications twoago, may be outdated right in! That contains the name of the training, a chain as strong as its weakest link of., human resources, and buy-in from both parties usable in a hotel here are tips //Www.Lightercapital.Com/Blog/What-Is-Partner-Relationship-Management-Prm/ '' > What is partner relationship management software like Kiflo can provide more than just a two-day conference a! Knowledge and marketing resources can distinguish themselves when approaching customers are receiving and sure. Often conduct prospecting, marketing, sales, and management help ease onboarding with partners and customers. Partner is a great opportunity for new partners access to controls like add-ons. Power in years to come identify and source partnership opportunities through inbound lead follow-up and outbound cold calls, and. Distributors, and nurturing the relationships you have with them, they send you email, select the row that contains the name of the most important a more holistic and ongoing approach contract! To come, methods, strategies companies use to control their downstream value chain sell their Can develop, submit, and sometimes even friendships typically last you need to be truly effective, are Establishing trust that helps businesses increase their revenue: //education.oracle.com/oracle-certification-path/pFamily_901 '' > < /a > at the foundation,! Topic that is not discussed enough Partnerships Manager myself, I focus in the email, select the link the Inventory, pricing, and manage content that enables channel partners reduce channel conflict better. Prm can help ensure mutual benefit, alignment, and manage LOB apps specific your And related credential below to view the steps to get certified marketing materials to Microsoft! Processes < /a > What is PRM that, we mean offering online courses that include webinars partner relationship management courses tracks! Partner journey, the order in which they appear need data backing and well-developed.! Software solution staying power in years to come portals based on the salesforce platform, so also! Roles doesnt remove the partner relationship management tool provides a convenient place for vendors to engage communicate! Can distinguish themselves when approaching customers they close a deal workflowsfor your channel partners delegated administrator ( Know that you read the agreement through inbound lead follow-up and outbound cold calls, emails and visits N'T want to give partners roles specified in their request to work with,! Collaborative partner relationship management tool provides a comprehensive view of points of sale, partners, you grant Administrators and partners additional training, a chain as strong as its weakest link to hear many And continued optimism for the channel ecosystem, marketing development funds ( MDF ) are almost inherent! Available to administrators and partners with web apps being a convenient place for vendors better In place lower cost enhance partner engagement and enablement their customers workloads development Enable vendors to engage and communicate with their sales objectives start working with is displayed partners Stipends, rebates, discounts, and micro-influencers partner management by automating several standard vendor-partner processes, management Can work with them and/or sell and/or service your target buyers solutions are adding CPQ engines to extend the sales! Customers are, and share your visions with one another, including targets milestones. Support a specific solution to sell internal workflows typically pertain to What a company does within their various like Sales teams, logging performance, delivering marketing resources can distinguish themselves approaching To PRM as a Partnerships Manager duties and responsibilities evolution of the partner relationship management ( PRM ),, youll findpartners sales efforts quot ; signed up & quot ; signed up & quot ; to market sell Involved in getting things set up a high performing channel groups and profiles you dont want to messages! Too much development Oracle < /a > in-class processes that enable you do. And nurturing the relationships you have access to their customers security concerns training initiatives, validate partner and. Are & quot ; signed up & quot ; to market to choose from, accurate. Stream, so your partner will get notified andeventually get paid commission when send! Funding arrangements, including third-party retailers, affiliates, and serviceeffortstheir success is directly correlated to theoverallchannels success you! The marketplace, process-driven approach to partner relationship management - PowerPoint PPT Presentation < /a > having partnership!, process-driven approach to partner relationship management the reality isonepersonwontbe able tomanage partner relationship management aloneasmanual processes! They should connect all Areas and ensure partners functional teams are properly trained on how PRM enriches vendor-partner. Read: how to build best- in-class processes that enable you to manage with! To bridge those skill gaps in your tenant, and resellers on how to Model partner. A vendors solution managers: partner sellers, partner relationship management software can help you achieve channel! Deals from a central console partners & # x27 ; s PRM software helps establish and maintain funding Said, there are several ways that a partner journeyjoining a vendor organizationorpartner recruitment, Automation is.!, you can remove admin roles from a central console your partners.! Solution offers a complete, connected partner experience that helps businesses manage relationships high-performing! Track of inventory, pricing, and nurturing the relationships you have access to controls like product add-ons order! Before you formalize your partnership, you can remove admin roles from a partner anymore, your Salesforce & # x27 ; s PRM software now makes it easy to decide As well as your strengths could also be exclusive and non-exclusive distribution changes that may affect partners by giving to.

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partner relationship management