COMM2655. Offers advanced training in video production techniques, allowing students an opportunity to develop a deeper theoretical understanding of cohesive marketing strategies. Northeastern University hiring Marketing, Communications and Events COMM3308. Offers independent work under the direction of members of the department on a chosen topic. Offers students an opportunity to learn about some of the communicative challenges people face in starting, maintaining, and terminating close relationships. Examines the communication strategies (including rhetorical messaging, public advocacy, grassroots organizing, fund-raising, and media outreach) of historical and contemporary social movement and activist organizations. Investigates recent trends in e-business and identifies marketing strategies that work in this new environment. COMM3307. The Office of Marketing and Communications enhances and protects the University's institutional reputation, advances and strengthens Northeastern's brand, employs effective communication design to enhance operations and encourage University engagement, and reinforces the University's relevance in the lives of key target audiences. Also focuses on sexual health. The dark side perspective acknowledges that while relationships are often a source of joy and satisfaction, they can also elicit feelings of uncertainty, frustration, and pain. Combined with Junior/Senior Project 2 or college-defined equivalent for 8 credit honors project. (4 Hours). Focuses on how communication shapes perceptions and positions of social identity categories and how individuals and groups resist and transform identity and promote inclusion through communication. Engages students in the discovery of varied and culturally diverse texts in the literary genres of poetry, prose, and drama. Engages students in multiple aspects of a research project: literature review; theory development; hypothesis generation; research design; data analysis and visualization; and developing insights for managers, researchers, and policy. Rhetoric of Fascism. Requires students to apply their learning about the fundamentals of marketing in a term project. Northeastern University (Boston, Mass.).. Marketing and Communications Explores historical, technical, and theoretical aspects of special effects. If you have any issues please let us know. Persuasion and Rhetoric. Examines literature related to crisis communicationincluding theories, models, and strategiesand establishes ethical principles in terms of what, how, and when essential elements must be employed for effective and ethical crisis communication. Drawing on examples from domestic and international sports promotional campaigns and academic literature, explores the promotion of sports at the professional, collegiate, and special event level. May be repeated without limit. Considers a wide range of cultural practices, texts, and artifacts, including popular culture (television shows, movies, and video games); social media and online content; as well as organizational communication (press releases) and interpersonal interactions (conversations between romantic partners). myNortheastern Opens New Window, Privacy Policy c.zangerl [@]northeastern.edu. Focuses on the fundamental role that communication plays in family life. COMM2501. First, they had to sign up for a presale list with Ticketmaster a week prior. Strategic Communication Capstone. Examines theories, models, and strategies related to crisis communication and establishes ethical principles regarding what, how, and when essential elements must be employed for effective and ethical crisis communication. Every proposal requires a detailed outline of the objectives and plan of study and must be accompanied by a supporting statement from the supervising faculty member under whose direction the study takes place. Develops understanding of the opportunities and challenges facing the international marketing executive, the decision-making process in marketing goods abroad, and the environmental forceseconomic, cultural, and politicalaffecting the marketing process in the international marketplace. (4 Hours). COMM4901. Consumer Behavior. Communications Specialist. COMM2534. COMM2535. Attribute(s): NUpath Difference/Diversity, NUpath Societies/Institutions, COMM2304. COMM3451. How Praising, Scolding, and Assertiveness can Encourage Desired BehaviorsAmir Grinstein, Kronrod, A.Journal of Marketing Research2016, The Boomerang Effect of Descriptive Norm Demarketing: Extension and Remedy in an Environmental ContextYakobovitch, N., Amir GrinsteinJournal of Public Policy and Marketing2016, Whose Innovation Performance Benefits More from External Networks: Entrepreneurial or Conservative Firms?Baker, W., Amir Grinstein, Harmancioglu, N.Journal of Product Innovation Management2016, Customizing your Social Strategy to the PlatformTucker J. Marion, Roberts, D., Candi, M., Gloria BarczakSloan Management Review2016, Like the ad or the brand? Encourages students to share and translate their findings for relevant academic and professional communities. Social movements considered may include immigration protests, AIDS activism, environmental advocacy, disability movements, racial justice, and feminism. Develops skill in marketing decision making, critical analysis, and communication. Marketing and Selling Innovation. Explores various topics as they relate to health communication including interpersonal aspects, cultural issues, and political complexities of health. Office of Communications & Marketing - Northeastern State University This practice-oriented course focuses on active skill building and tool development that is quickly and directly applicable to students future careers. Much of our communication is nonverbal, as it is through our body language that we initiate new relationships (both personal and professional) and communicate anger, frustration, happiness, and grief. COMM6605. Emphasizes the analysis of rhetorical texts but adds to it the contemporary dimensions of sound and images. By studying nonprofit organizations in the Boston area, offers students an opportunity to learn how to gather and analyze data, to use mathematical methods to perform critical analysis, and to evaluate and critique choices made in the presentation of data. Production Practicum Abroad. Offers students an opportunity to learn how to successfully target the right audience by conducting and interpreting market research; shape thoughts by getting consumers attention and making a lasting impression; influence attitudes by applying principles of persuasion and social influence; and impact consumer decisions by harnessing motivations and drivers of behavior. Students learn year-round through a personalized path of rich diverse academic, cultural and professional experiences. Depending on the mutual interests of students and faculty, research may be behavioral/experimental or quantitative/analytical in nature. Offers a broad overview of marketing technology applications across multiple industries and touchpoints. Examines why people are essential to success, why expectations are important to consumers, and how physical and virtual environments influence delivery of value to customers. The number of full-time new students at Northeastern last fall jumped to 516, and the university plans to expand the curriculum, with a nursing major and a doctorate program under development. (4 Hours). COMM2991. Centers, Labs and Initiatives. One dozen award-winning media industry guest speakers deliver lectures on the vital topics reshaping the entertainment landscape. COMM2200. Explore Our Degrees Gather Here. Assistant Director - Communications Job in Boston, MA at Northeastern Discusses how companies can successfully take advantage of emerging multisided platforms and market-driven network externalities. Analyzes how communication technologies (and the content they deliver) positively and negatively affect the social, emotional, and cognitive development of young people and how these changes are influenced by the particular family, school, community, and institutional contexts in which children grow up. Prerequisite(s): COMM1101 with a minimum grade of D-, COMM4993. (4 Hours). Includes the use of microphones, headphones, and recording equipment while in our audio lab. People. Offers special topics in marketing. COMM2451. MKTG3301. Offers students an opportunity to better understand our society and enhance an ethical mind-set, while highlighting the ways marketers can contribute to societal well-being. Explores consumer-based perspectives to highlight potential biases and discrimination arising in the platform economy, and considers various approaches for establishing fair and appropriate regulations and policies to mitigate such issues. Prerequisite(s): ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C or ENGL 1111 with a minimum grade of C or ENGL 1101 with a minimum grade of C, COMM4535. Associate Dean for Administration and Finance. Rhetoric and Propaganda. 617.373.5445 [email protected] Thomas Michael. Attribute(s): NUpath Difference/Diversity, COMM2135. The concentration aims to prepare students with the knowledge and skills to pursue careers in a broad range of professional settings including, but not limited to, digital marketing management, social media marketing, marketing analysis, data analysis, marketing consulting, UX design, content strategy, consumer insights analysis, sales management, and product and brand management. (4 Hours), COMM6608. MKTG6287. Reviews contemporary issues and concerns. Northeastern University. University Marketing & Communications IEEE Transactions on Engineering Management: Gloria Barczak, Editorial Board Member, International Journal of Research in Marketing: Koen Pauwels, Senior Editor, Journal of Business Research: Paul Fombelle, Editorial Board Member, Journal of Interactive Marketing: Yakov Bart, Editorial Board Member; Koen Pauwels, Editorial Board Member; Fareena Sultan, Editorial Board Member, Journal of International Marketing: Amir Grinstein, Editorial Board Member, Journal of Marketing: Koen Pauwels, Associate Editor; Amir Grinstein, Editorial Board Member, Journal of Marketing Analytics: Fareena Sultan, Editorial Board Member, Journal of Marketing Theory and Practice: Jay Mulki, Editorial Board Member, Journal of Personal Selling and Sales Management: Felicia Lassk, Editorial Board Member; Jay Mulki, Editorial Board Member, Journal of Product Innovation Management: Gloria Barczak, Editor-in-Chief, Journal of Retailing: Koen Pauwels, Editorial Board Member, Marketing Education Review: Felicia Lassk, Editorial Board Member, Psychology & Marketing: Jay Mulki, Editorial Board Member, Yakov Bart: 2018 DMSB Ronald Copeland Best Paper Award Finalist, Yakov Bart: 2017 Recognized as one of the 40 Best Undergraduate Business Professors by Poets & Quants, Yakov Bart: 2017 Research Award from the Center for Emerging Markets at D'Amore-McKim School of Business, Yakov Bart: 2017 Journal of Interactive Marketing Best Paper Award, Yakov Bart: 2017 TIER 1 Interdisciplinary Research Seed Grant, Northeastern University, Yakov Bart: 2016 Knowledge Exchange Program Award, NSF Northeast Big Data Innovation Hub, Yakov Bart: 2015 and 2016 Research Grant Recipient, Marketing Science Institute, Paul Fombelle: 2017 TIER 1 Interdisciplinary Research Seed Grants, Northeastern University, Amir Grinstein: 2016 Research Grant Recipient, Marketing Science Institute, Jay Mulki: 2017 Research Award from the Center for Emerging Markets at D'Amore-McKim School of Business, Koen Pauwels: 2018 Winner of Gary L. Lilien ISMS-MSI Practice Prize, Marketing Science conference, Koen Pauwels: Top 100 Inspirational Alumnus, UCLA, Koen Pauwels: 2017 Davidson Best Paper Award, Journal of Retailing, Koen Pauwels: 2017 Research Award from the Center for Emerging Markets at D'Amore-McKim School of Business, Koen Pauwels: Named D'Amore-McKim School of Business Distinguished Professor of Marketing, Mary Steffel: 2018 Recognized as one of the 50 Top Undergraduate Business Professors by Poets & Quants, Mary Steffel: 2016 DMSB Ronald Copeland Best Paper Award Finalist, Fareena Sultan: 2017 Journal of Consumer Marketing Best Paper Award, Fareena Sultan: 2016 Research Grant Recipient, Marketing Science Institute, Jennifer Yule: 2018 DMSB Teacher of the Year Award Winner (peer nominated award), Jennifer Yule: 2016 DMSB Best Teacher of the Year Award Finalist (student nominated award), Yakov Bart: Named Joseph G. Riesman Research Professor and Thomas E. Moore Faculty Fellow, Paul Fombelle: Named Thomas E. Moore Faculty Fellow, Amir Grinstein: Named Patrick F. & Helen C. Walsh Research Professor and Thomas E. Moore Faculty Fellow. 'Rhetoric' refers to strategic communication employed to reach the persuasive goal of an agent. Does not count as credit for business majors. The DRS was developed by the Northeastern University Library as a tool for University faculty and staff to protect the valuable information and data that has been created as part of the University's research . (4 Hours). Senior Marketing Manager Job in Boston, MA at Northeastern University Focuses on developing student skill in analyzing the customer and business environment and using that analysis to build an effective marketing strategy. Impact of Presumed Consent Policies for Organ DonationMary Steffel, Williams, E.F., Tannenbaum, D.Behavioral Public Policy2019, Survey Research Best Practices: Evidence From Top Marketing JournalsHull, J., Baugartner, H., Keith SmithJournal of the Academy of Marketing Science2018, Perspective-taking Doesn't Help You Understand What Others WantEyal,T.,Mary Steffel, Epley, N.Harvard Business Review 2018, Where in the World are Consumers More Sensitive to Price and Ratings?Koen PauwelsJournal of Interactive Marketing2018, Sales Scholarship: Honoring the Past and Defining the FutureFlaherty, K., Felicia Lassk, L., N., Marshall, G.W., Moncrief, W., Jay Mulki, Pullins, E.Journal of Personal Selling and Sales Management2018, Social Strategy as a Means to Gain Knowledge for InnovationCandi, M., Roberts, D., Tucker Marion, Gloria BarczakBritish Journal of Management2018, Tailored Cheap Talk: The Effects of Privacy Policy On Ad Content and Market OutcomesGardete, P., Yakov BartMarketing Science2018, Temporal Myopia in Sustainable Behavior When Facing Uncertaintyvan der Wal, A., van Horen, F., Amir GrinsteinInternational Journal of Research in Marketing2018, Battle of the Brand Fans: Impact of Brand Attack and Defense on Social MediaKoen Pauwels, Ilhan, B. E., Kubler, R.Journal of Interactive Marketing2018, Local Market Characteristics and Online-to-Offline Commerce: An Empirical Analysis of GrouponLi, H., Shen, Q., Yakov BartManagement Science2018, Carbon InnumeracyAmir Grinstein, Evan, K., Chen, S., Seth, S., Ory, Z.PLOS One2018, Improving Consumer Mind-Set Metrics and Shareholder Value through Social Media: The Different Roles of Owned and EarnedColicev, A., Malshe, A. Examines business issues associated with the entertainment industry. Offers students an opportunity to obtain skills to design and evaluate campaigns through the completion of their own campaign projects and to learn about visual and verbal arguments and the unique ethical and other considerations of health campaigns. Introduces opportunities and challenges related to managing diverse marketing technology applications such as multichannel marketing campaign management, marketing resource allocation, marketing automation, and content and social media marketing through case studies and exercises. Home | Northeastern Illinois University COMM3532. (3 Hours) Introduces psychological, sociological, and communication theories as they apply to organizational life. Covers the fundamentals of single-camera field production and the nonlinear editing process. Studies one of the key techniques of the fascist movements of the 20th century, rhetoric, in all of its facets: from propaganda leaflets, organized rallies, and prepared speeches, to objects of visual and multimodal rhetoric. Focuses on defining, designing, and solving marketing problems through data analysis and experimental design. Addresses the changes in editing practices through digitization and offers students advanced training in nonlinear editing utilizing Avid Media Composer. Using real-life case studies and projects, students examine and apply fundamental economic principles and conceptual business frameworks that are essential for understanding how emerging data opportunities and new computing technologies can be used for value creation. BS in Business Administration Boston, Global D'Amore-McKim's flagship undergraduate program, the BS in Business Administration can be completed in either four or five years depending on which co-op plan you choose. Offers students an opportunity to understand and engage with online community and how this relates to topics such as human behavior, identity, and communication online. (3 Hours). Examines strategies for identifying, selecting, and deploying marketing technologies in organizations and communicating with information technology colleagues and vendors. It combines world-class academics with professional practice, allowing you to acquire relevant, real-world skills you can immediately put into action in your current workplace. Design Associate, Advancement Communications Job in Boston, MA at (4 Hours). COMM2700. Examines the communicative experiences of organizations and relationships using both theoretical approaches and practical experience. Popular Communication. Creating Customer Value through Artificial Intelligence. Course content may vary from term to term. Offers an opportunity to conduct introductory-level research or creative endeavors under faculty supervision. Business-to-business (B2B) marketing involves selling products and services to organizations (e.g., for-profit firms, government agencies, and institutions) and focuses on deeply contextual relationship development to effectively attract, develop, and retain business customers. The concentration embraces an approach that is analytical, creative, and practice oriented. Focuses on research opportunities arising from applications of new algorithms and technologies to generate consumer insights and automate product recommendations; improve privacy-preserving personalization; understand the increasingly complex advertising landscape and smart devices ecosystem; capture and analyze large unstructured data such as biomarkers, geolocation, networks, video, voice, and text in order to improve consumer experiences. Introduces students to frameworks that help explain current issues in electronic marketing. Covers all aspects of field production from the preproduction process of intensive research and development of story ideas to the technical aspects of filming, lighting, sound recording, digital editing, and graphics. Considers various approaches for establishing fair and appropriate rules, regulations, and policies to mitigate potential biases, ethical challenges, and discrimination arising due to the digital transformation. Offers students an opportunity to deepen their abilities to think critically about texts in a variety of forms such as orations, advertisements, music, and art. Uses lectures, case discussions, team and individual exercises, and a project on creating a value-driven AI strategy to offer students an opportunity to begin to develop intuition behind modern AI technologies. Emergency Information Emphasis is on practical development of skills and evaluation of talent and potential. Offers students an opportunity to gain experience in the marketing research process, while working on a client-based project. What do you think? Northeastern University. (3 Hours). Students learn the fundamentals of communication theory and practice, and develop a distinct area of emphasis, such as argumentation and advocacy, organizational and health communication, international and intercultural communication, or digital communication and social media. Graduate Certificate in Marketing | Northeastern University 2022-2023 Northeastern University MKTG6285. Associate Teaching Professor and Vice Chair for Undergraduate Education, Electrical and Computer Engineering. Prerequisite(s): ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C or ENGL 1111 with a minimum grade of C or ENGL 1102 with a minimum grade of C, Attribute(s): NUpath Societies/Institutions, NUpath Writing Intensive, COMM3201. Offers analytic insight on methods people use to communicate different types of social action through body language. (3 Hours). COMM3309. Offers a special topics course in communication studies. Covers small group decision-making processes, problem solving, and the interpersonal dynamics of groups. Brand managers in technology, consumer packaged goods (CPG), and service organizations shape the trajectories of global brands and products. COMM3501. Enrollment Marketing and Communications - DRS Independent Study. Addresses the question of how you know if and when your companys marketing initiatives are impacting customers and creating profit. Studies companies from startups to large multinationals across a variety of industries. MKTG6226. Offers students an opportunity to learn how platforms change the way firms and consumers transact; identify customer groups whose affiliation with the platform is most valuable; understand the dynamics and limitations of platform-based network effects; design competitive platform-based marketing strategies; and develop plans for turning products and services into sustainable customer-centric platforms. COMM2100. Youth and Communication Technology. Marketing in Asia. Uses pressing contemporary controversies, rich historical examples, and broader theoretical texts to examine the collision of privacy and other important values, including free speech, transparency and accountability, efficiency, and security.
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