Like I said, Im a 64 year-old liberal. Its not just every commercial break; its nearly every commercial now where white people are put in secondary or subordinate roles, white men are made out to be idiots and buffoons, and black people are universally portrayed as the smart, sensible, successful role models everyone else looks up to. https://marketing.extremereach.com/e/579431/sity-in-Ad-Creative-Report-pdf/k966yf/1408224246?h=4DDINhmtHixx1ZSmuRqbhiShJJxWVK69ptTc4Htvk. Fathers Day is just around the corner so maybe you will see some realistic commercials this year but I doubt it. Now are the monoliths totally responsible for all of this? Yes, you can find the odd article here and there, or an occasional thread on a discussion forum. (Theyre 12% of the population, remember.). This diversity crap has to end but it seems to be caused by companies so they promote ethnic groups in fear of retaliation that they are not representing other communities. Send him your thoughts. White men are portrayed as imbeciles, weak, and foolish. Gamers Are Getting Upset Over 'Forced Diversity', But This "Straight The black women get the white men, or a woman of any color, and thats another culture that we are bombarded with gender-less actors hmmm is it a male or a female. As a Communications major in college in the early 70s, Public Relations courses I took stressed the importance of quickly putting a lid on any negative news on your client company, being transparent in what happened, getting it quickly under control, and telling the public how you were correcting the situation. Published on February 05, 2021. American Marxism is a somewhat difficult read due to his command of the American English language, but Levin goes back in history and lays out the beginning foundations of every social and political upheaval we are experiencing now. Corporations ran the world and kept people controlled with mindless TV as one mechanism. The overall ethnic skew of the marketing/advertising industry is more diverse than ever, at 30.8 percent, yet despite the progress, there is still work to be done. And that the belief in a God or divine spark within is a total lie. Lets make it so. The rich profit from the loss of our young. This is the new WOKE CULTURE we are dealing with right now. Right you are again, Robert. Married to blonde white models. Are they terrified of being called out as racists? They refuse to think critically for themselves; they just believe what theyre told. A group of atheistic supporters of chaos to brainwash and control all human society. So much for learning from one another through healthy dialogue and debate. They dont and they shouldnt. Thanks to the Cranky one for putting this out there. Indeed. its discrimination. How TV ads perpetuate anti-Black racism - Quartz Subliminally the affect is that white females should be dating black males or are supposed too. Slavery has existed within all peoples over the world. I havent noticed, but Ill be sure to listen for it now. People dont have the stomach for it; they dont have any alternative brands to turn to; and in the end, its probably just not worth the time. Not one white male in the signage. blacks commit hate crimes at twice the rate Different strokes for different folks, Bob, but you have to admit, the man knows the Constitution. But its the talking-about-it part thats hard. These are proven statistics. Lately even the truck commercials feature females with men nowhere to be seen. 5% dont practice any religion. I was dropping something off at USPS Store the other day. But modern Disney is very different. How many rainbow-colored logos did you see in June? Even a black president did not expiate the sin. I just finished a rather long article about the Frankford School and their agendas. Most interracial couples I know of and see are either Asian-White or Hispanic-White. The irony is most young suburbanites who care about the issue choose streaming services to avoid or skip the ads anyway. One would think the population in America is majority black, with a handful of white women, and very few white men. The bad news is, the people behind all of this will still call you racist. I understand that the oscars criteria for being nominated for best picture includes a declaration that the movie pushes equality and diversity, and is socially all inclusive. Im thinking that we are witnessing a more subdued, diluted and pervasive approach to the impossibility of reparations everywhere, in hopes that these little tidbits may just blunt the tip of that spear. Diversity and inclusion in advertising in the U.S. - Statista Instead of being objective purveyors of information, these companies selectively pick and choose the info we see based on their politics and agendas. Not only are advertisements being infiltrated by blacks, but remakes of movies putting in blacks where whites use to be. Last June, members of the advocacy group Three's a Crowd (TAC) sought to actionably reduce systemic racism and create equity in advertising with the "In for 13" initiative, a three-year promise. I am happy with my life. We are wanting to reflect our audience back to them but now its incredibly hard to find Caucasian, rural looking Americans even in stock imagery. The textbook definition isnt quite right to me. TV is unwatchable now, its vile. For instance, when men are in ads they are in the periphery unless its a couple then its a black male and a white woman. We respect you and are not part of this! There are over 80 commercials currently airing that feature black male white females in romantic relationships. Man, this country is in the toilet now. Marketers often fail by developing a campaign and then inserting a few diverse people to check off the diversity box. Gay couples have no business in shows aimed at three year olds. (Quick experiment: Do a Google image search for white family and black family and see what you get.). In reality, however, Muslims account for 14.3 percent of Londons population, and black Africans 7.9 percent. Yes, yes. Others wield it as a club. But a breakfast cereal company? As you say, if television ads did a better job of reflecting real life, there would be a lot fewer people complaining that advertisers are pushing an agenda. Everyone knows that representation is important. dumb commercials are not necessarily a bad thing. Do you actually expect TV commercials to accurately represent life? Expert Panel, Forbes Communications Council. Ive been in the brand/marketing/creative realm for over a decade and am really surprised at the overtness of this trend, while looking for photo stock. The other challenge is if you say anything negative about misrepresentation in advertising, you are accused of being a racist. I agree. 5% are other religions. Consider that Luke Skywalker was 57. I have been calling these commercial actors as vaguely non-white, This way, the Ad execs avoid pigeon-holing any one raceoh, except the whites where the bearded dad is goofy and the rest of the white family are redheads. Forced diversity. Its Time to Acknowledge Anti-White Racism. Thats why many modern companies are selecting more diverse models and stories for their ad campaigns. And if you take issue with that statement, look no further than the dozens of shootings that occur every weekend in Chicago, and just yesterday, the gun violence that erupted at a Juneteenth advocacy event in Washington, DC. One pet gripe that I have is seeing non-whites portray white people (for reasons of inclusion) in plays and films. Actually, Jordy, I dont think Robert is being sarcastic. Im not a writer and cant articulate the story like you did. Thats a pretty good take, Anonymous. I call it Clown World and were all living in it. Unfortunately, I dont think there *is* a way to raise this discussion in a larger public forum not without risking being cancelled and called a racist, bigoted homophobe. And third, inner city public school systems are often limited by teachers unions. I am a former busboy for the same company where I am the CMO. Its poisonous, and we have to stop letting people who would use race as a cudgel like this keep getting away with it. are there no non-black actors applying for a paying gig to be in Gain commercials? Yes black people are way over represented in ads. Look at the latest Purge movie.its about POC people running around killing White people. Make it a party game One drink for a white couple; two drinks for a mixed-race couple; three drinks for a mixed-raced couple with an Asian kid; etc You make the rules! Have fun! Like you, I would love to see the social media platforms reclassified as utilities, but Im not sure whos going to do it. Every soldier, police officer and fireman knows this. And not only that tell these companies youll be taking your business elsewhere; perhaps to a competitor that doesnt wear its politics on its sleeve. There is something very disturbing about the emasculated effeminate girl men being pushed in our society. If you note the 30 posters on the walls, there is one white, straight male. The irony is that at the same time the majority of commercials has switched to 90% black actors, depicting black families living in multi-million dollar mansions, spouses buying each other luxury sports cars for Christmas, climbing Mount Everest, and flying all over the world on European vacations, Hollywood, politicians and the media still continues to debate the issue of how black Americans cant seem to find their way into a DMV without white assistance to get an ID to vote and dont have the money to pay for the ID card, and how its racist to even suggest we have a voter ID card like they have in other countries. Ive been thinking of writing a boilerplate type letter that I can use so I dont have to type my complaints & observations 100s of times. 4. It seems like TV is pushing white kids to act like disgusting black kids. Spot on Dave as a former MarComm professional I feel as you do. Its a combination of pandering toward certain races and genders . Well, the fair-minded ones do, anyway. I hate to say, but I think it truly fuels the fire for even more racism. I think theyre trying to sell ideas..I just dont know what ideas theyre trying to sell. We are circling the openings to some pretty deep rabbit holes here, but I do think more and more people are starting to catch on. White people are the worst and everyone else is better. This is a horrible world we live in. It blew my mind, yes we are being force-fed fake commercials, listen to this agency CEO, unbelievable. If enough people are dissatisfied with the ads they should quit purchasing that companys products and thus let them know how they feel. Failure to represent diversity in your advertising may even send a message to your consumers that you only value the business of certain groups. There is absolutely nothing fair about not using black men and black women as a family unit along with their children. I closed it down soon after I closed down my business. Todays Madison Avenue seems almost as preoccupied with social engineering as Hollywood. As you can see from your anecdote, portrayals in commercials, let alone fictional comedy, are damaging as they affect and reinforce peoples formulation of stereotypes. Hes worried about missing his bubble bath and pedicure. Ive seen plenty of representation of women in hijab, though. Amazing. Advertising cookies (of third parties) collect information to help better tailor advertising to your interests, both within ANAs website(s) and on other websites and online services. In Europe they didnt have a problem with a blonde male lead who was strong-looking. Todays brands and advertising agencies are very concerned about representation in TV commercials and most do have good intentions. I dont think youre racist per se. They see friends and relatives dropping dead from the Jonestown jab and wonder why. Why hasnt someone filled a class action lawsuit against these high-tech giants for censorship?? Large advertising companies? the clothes fairy one is just annoying. Sometimes, its hard to tell. . Ive noticed it, too a conspicuous number of women replacing traditional male leads in truck commercials, super-hero movies, etc. Some brands are particularly popular with people of different races. Because it's the new hotness, advertising firms are gonna go hard on it for a while. Yes, societys current obsession with grrl power and myriad forms of gender bending is on full display in todays advertising. Believe it or not, the United States of America is one of the *least* racist countries on the face of the earth. I appreciate you widening the discussion to include the very real and destructive impacts on families and societies. And this blantant overrepresentation is not limited to TV commercials. However, 90% of those are Asian and hispanic interracial marriages. We also noticed several auto agencies running the same awful holiday ads from the year before were looking at you Ford Trucks. Do not lie, do not cheat, and do not steal from anybody or anything. Liberal white creative types were so wracked with white guilt the only thing they could think to do to assuage it was to erase white people (esp white men) from advertising. There are very few ads that are unique in some way, interesting, relatable, maybe even make me laugh and actually highlight the friggin product. The worst is the man whos lamenting the loss of his afternoon because the white woman with him is selling her car. Anti racism is still racism. Yep I am surprised that was not mentioned in the article. Necessarily rich, no. Very well said! Take All Black Network for instance. Maile Keone, Listen Technologies Corporation, Using diversity as a strategy to sell more or to better appeal to your audience is exploitation and appropriation. Im getting sick of TV in general. Then speak clearly to that audience and deliver faithfully on brand promise. Makes no sense. I just got a lifetime ban from Twitter for talking about how blacks are having everything handed to them and taking over and I think Im at about 7 30-day bans on Facebook. What I will never understand is this desire for some gay people to tell the whole damn world that they are gay!! Political correctness is whats gotten us here in the first place, Thor. I am making a mental note to avoid these products. Show men of color as successful and attractive while white men if you show them at all are fat and stupid. Youre exactly right, Thor. We expect this from brands (like PETA) whose missions are tied closely to such issues. Embracing diversity in advertising means redefining it within the organization and perceiving it as an essential element of the organization's innovation strategy. Its got to the point that when these adverts appear I have to censor them if my impressionable kids are watching as they think if its a TV advert it must be true. factswhich the left say is RACISM and they hate facts: Youre right. Second, most of these kids grow up in drug infested high crime urban areas historically governed by corrupt politicians. The black pill truth, optimism is great but the reality is here. The body-positivity trend has especially gripped womens magazines, and more than one social commentator has taken these publications to task for celebrating and glamorizing unhealthy lifestyles. I like you already, Cathi! I commented about this about a month ago and after I did I felt so much better. What people do on their own time is fine with me just dont try to indoctrinate the populace to their unrealistic commercial portrayals. Clint Walker got a few breaks but that was an exception, maybe because he wasnt blonde. they are letting you know what they desire for the future, what is good and what is bad White family bad so plain to see. Forced diversity is not working for me. Authenticity is often valued more highly than forced diversity. I am so sick of seeing this. Its like the response to Covid was, totally overdone, a total overcompensation to George Floyd and BLM. Thanks so much for your comment, Brock. Even more than Limu Emu and Doug do. And more thoughts and musings yes, I would add Facebook and Google to my list of monoliths. You are also correct that it is almost impossible to boycott all of these companies. Again, youre not racist just observant. Heres an idea. Tokenism is real. In 2021, we will see marketing and advertising campaigns reflect a range of consumer diversity especially among apparel and consumer packaged goods. In this case, the (usual) bufoonery of whites, and minimization of their possibly being interesting, cool, and family centered anymore. Thank you Cranky Creative for your courage. This is the greatest country on earth !! What can a brown man give me that a White man cant? Clearly, this is a topic that people want to talk about. Anti-Aryan Im guessing. Someone should research who is actually creating these ads! why is this? Most blacks and whites dont think its okay. Staying silent is part of how we got here in the first place. African slavery existed well before the arrival of Europeans. They see white erasure in western culture and wonder why. While I can certainly appreciate the occasional clever attempt to subvert traditional gender roles in TV commercials, it becomes a problem when the majority of ads go out of their way to push agendas focused on race and gender. I actually cut cable years ago and just stream and make sure I pay extra to stream commercial free because honestly the whole thing is stupid and it feels like Twitter sponsors everything on TV these days. I am amazed that the conversation of this topic has been started. [They] have made us afraid to question the narratives and agendas that we can clearly see them pushing upon us, in an effort to neutralize us until their work is done. Yay, a 19th century painting, so at least white people DID exist! I see youve done your research. Again, if you want to represent society as it exists knock yourself out but dont try to socially engineer us! Its getting tiring seeing everyone and everything become obsessed with skin color, gender, gender identity, etc. If so, then by golly, you should care. Michael Harvin, Senior Manager, Global Agency Relations at American Express. If so, great. Havent you heard, Anonymous? It is indeed hard to explain, but I think a fair few comments on this page get pretty close to the agendas and forces at work. For more information about this processing of personal data, check our Privacy and Cookie Policy. But must we pay for the sins of our fathers forever? Why are there commercials that mention the term baby daddy? (Thats what the report says, anyway. B. some bigot dropping hurtful or played-out tropes on Reddit? Between the low-IQ programs, terrible commercials, and fake corporate news, there isnt much to watch anymore on the old boob tube. To validate their superior socioeconomic positions above us of course. What we are noting is that advertisers are not doing whats best for the brand, marketshare or stock holders, but rather an attempt to social engineer. And in print ads, commercials, etc. and many references to the over-representation of Black actors in advertising (which I have noticed), but neither you nor anyone who has commented has given the percentage of commercials employing black actors. Its so absurd and annoying. The net result is even fewer white people in commercials. What about The China loving NBA or the NFL? sorry that seeing non-whites on your tv makes you angry, Hitler. 25% Jewish? I've seen ads with literally theres one east asian, one south east asian, one white, and one black. We know the key is authenticity. I was brought up to love everyone, but enough of these commercials. Yes, there were some race-based cultural differences and the injustice of segregation, but we were still much more visibly Americans, with a shared American culture. History shows that the Frankfurt School started all of this cultural Marxism by taking over academia, media and entertainment. The company head recently announced plans for their search engine to suppress results they dont like, just like Google does. With respect to simple gender, 90%+ of print and television ads for gyms and exercise equipment feature women.
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