Just take a look at these stats: 98% of employees have social media for personal use. Reference List. Outside of work, Daniel likes to practice his squat form, listen to podcasts and tell bad jokes. A healthy alternative that encourages social collaboration is a digital workplace platform that allows employees to network and collaborate easily. Social media platforms can only be a temporary solution for companies to encourage employees to interact with their colleagues and share their thoughts online. Social media is a good resource for this because it reaches a wide audience and can be very targeted when the right tools and strategies are applied. With the overall increase in social media use, we can only assume that this figure has increased. Sometimes, we face problems at work that we cant get the answers to from our colleagues. Two 2020 studies, from Tunisia and Korea respectively, both found that workplace social media usage had a positive impact on employee performance. 19% of workers say they ever use Facebook for work-related purposes. 6. The employer has the right to certain internal social . Let's see how to utilize its various channels. Whether or not to allow personal social media use in the workplace is a tricky topic. Customer review networks like Yelp and TripAdvisor, on which users can discuss and review real-world locations, businesses, or services. There have been many instances before where people were fired from their jobs for being rude, degrading, and insulting on social media which can also bring a lot of heat on the company itself. Setting social media norms and guidance is a good way to control this and keep workplace communication firmly on track. A. 9% use a social media tool provided by their employer for work-related purposes. 56% of workers who use social media platforms for work-related purposes agree that. Communication. Advantages Of Using Social Media In The Workplace 1. Kissflow is adigital workplace platformthat makes social collaboration easier by giving employees a centralized platform to collaborate, communicate, and manage their everyday work. Only 16% of workers whose companies regulate social media at work say they use social media while working to get information thats helpful to their job, compared with 25% of those whose workplaces have no such regulations. Turning to social media, employees can get answers to simple questions that may be taking up too much time or decreasing productivity. At the same time, employees can use internal social media to collaborate and communicate with coworkers, or more personal venues to talk with and hear from their own connections. Policies that regulate how employers present themselves online outside of work may be expected to influence whether these workers use social media at all. Privacy implications for employees Most individuals view their personal social media pages as private. See how PostBeyond integrates with your technology. Social media use in the workplace can help raise employee morale. That is precisely what scrolling through social media does for employees. The increase in social media popularity means more people going online, which also means a drop in face-to-face interactions between brands and customers. for only $16.05 $11/page. Below, weve outlined some of the pros and cons of allowing or encouraging employees to access social media in the workplace. What might be surprising is just how much it's used. The advantages of using social media at workplace are: Engagement With Management In the physical world, it is rarely possible for business managers to engage with all employees, especially the lower rung ones. The importance of social media lies in its potential. Employees can use social media for short mental breaks throughout the day. Of a group of healthcare employees surveyed and observed in a study discussed in the Harvard Business Review, employees who interacted with their coworkers through social media blogs demonstrated higher levels of motivation and a greater propensity to generate creative and innovative ideas than their colleagues who did not.3 And a 2017 study published in the journal Computers in Human Behavior similarly found a positive link between time spent on Facebook and employee job satisfaction.4, Many businesses today benefit from their own corporate use of social media channels as well. You cant go wrong. Enable your sales teams to engage customers. 111 Peter Street, Unit 403 Learn more about employee social media use inside and outside of the workplace. With a focus on contextual collaboration, Kissflow helps streamline communication, projects, processes, tasks, and cases within an organization. Using Social Media for Business Here are a few things you need to know about the use of social media for business purposes . Allows employees to take a mental break This reason was the number one purpose employees used social media while at work, according to the PRC survey. The truth is, introducing social media in the workplace can be a rather tricky decision but the way you implement it can make all the difference. These church event ideas are sure to create a sense of friendship and belonging Think about the last time you went to a social gathering or networking event. This study clearly suggests that the impact and effect of social media on employees really depends on who they interact with. hbspt.forms.create({ 5% use social media platforms other than the ones listed above for work-related purposes. }); Why leading companies choose PostBeyond for employee advocacy. We will write a custom Research Paper on Social Media in the Workplace specifically for you. Watch on-demand featuring customers and industry experts. Seven of the most common types of social media platforms are: Social media use can also be based on a variety of different functions, both personal and professional. Managed IT Services. At the same time, those who used social media more frequently were also more likely to leave their current job, even if they were also happier there, to begin with. Social media has significantly changed the way people communicate at home and at work. Social media use in the workplace may simultaneously contribute to productive behaviors (task-oriented and relationship-building) as well as unproductive behaviors (deviance) at work. 14% ever use LinkedIn for work-related purposes. Tony Green Comp II Essay 3 Social Media in the Workplace A growing hot topic, and cause for concern is the increasing use of social media in the workplace. Was it fun, engaging, and did you feel encouraged to stay and be part of the group? As of 2015, up to 84% of companies were using social media for recruitment purposes. The authors of this study attribute this behavior to their ability to grow their professional network through these channels, as well as to search directly for new jobs on sites like LinkedIn.3, Given the mix of positive and negative implications that social media can have for companies, a strong policy governing its appropriate usage is crucial. HR and recruitment personnel using social media to investigate potential hires could unintentionally uncover information that they legally cannot take into consideration in hiring decisions which is tricky when. More and more employers are allowing social media use at workeven creating entire positions and departments around it. Interest-based networks including Last.fm and Goodreads, where users can unite around content specific to an individual hobby or interest. If you think those numbers are high - social media might become even more pervasive in the workplace. As a social media professional, you probably spend a good amount of time posting photos from inside your company to showcase different personalities and events. That's right: 90%. The key to a workplace social media policy is balancing the two and ensuring that your employees know the time and place for the personal versus the professional. Workplace social media ethics is not just for employees as they relate with other employees, but about the business use of social media in general. It allows them to view anything they want to, without having to walk outside their office or go to the break room. Here's the thing: One of the core assumptions behind social media use in the workplace is that it dents staffers' productivity. Employers were initially so quick to write-off social media use in the workplace, but it doesnt have to be an all or nothing issue. Better communication Harvard Business Review finds that 82%. It is the easiest and quickest way to encourage employees to interact with their coworkers even after work. Graph: Internal Social Media gaining popularity in European Union. Building. On the other hand, when employees interact with individuals outside their company, they tend to become less motivated and show less initiative at work. With a digital workplace, employees can share their opinions and discuss important projects without any privacy issues since the platform is only accessible by employees within the company. Individually, that line is a little less clear. 34% ever use social media while at work to take a mental break from their job. This could be from a company page that posts about new product developments or highlights employees, or could be as simple as an employee watching a video of a cat during their lunch break. Enterprise Social Media for Workplace Communication Social media can both make and break your reputation. You will receive resumes from more . It will strengthen their confidence and happiness and make them feel valued. Recruiting potential employees Getting new leads on clients. The major disadvantage of allowing social media use in the workplace is time. Someone using social media in the workplace could be: The many different forms of workplace social media usage make it a difficult thing to regulate. For today's employees, social media use is a part of life. Most people list the same few social media sites when they think of what their employees are using. But it is clear that social media has its place and its pitfalls. Bookmarking and content curation networks including Pinterest and Flipboard, which allow users to compile, share, save, and comment on content from elsewhere on the web. A few include improved communication within the company, promotion of the company brand, recruiting talent, and better customer service (which leads to . Copyright 20082022 Everwall, Inc. All rights reserved. 1 Retrieved on July 24, 2019, from pewinternet.org/fact-sheet/social-media/2 Retrieved on July 24, 2019, from hiring.monster.com/employer-resources/workforce-management/employee-performance/blocking-social-media-us/3 Retrieved on July 24, 2019, from hbr.org/2018/05/employees-who-use-social-media-for-work-are-more-engaged-but-also-more-likely-to-leave-their-jobs4 Retrieved on July 24, 2019, from chron.com/impact-social-media-workplace-pros-cons-22611.html5 Retrieved on July 24, 2019, from shrm.org/resourcesandtools/tools-and-samples/toolkits/pages/managingsocialmedia.aspx. Social media can be a powerful communication tool for employees, helping them to collaborate, share ideas and solve problems. 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